Openwave Mobile Analytics is designed to assist and empower operators in maximizing revenues and managing network risks through informed business intelligence.

Openwave Systems Inc., one of the world’s leading software innovators enabling revenue-generating personalized services which  converge the mobile and broadband experience, today announced the launch of Openwave Mobile Analytics 7.0, a solution that provides deep analytics and rich reporting for mobile devices, including feature phones, smartphones, netbooks and other mobile devices. Openwave Mobile Analytics 7.0 is designed to help carriers better understand mobile data usage, segmented by various subscriber demographics, peak usage times, and identify data consumption patterns that ultimately can help an operator better price and deliver targeted content to users, as well as better optimize their network bandwidth.

Openwave’s mobile analytics solution incorporates a decade’s worth of knowledge and experience helping operators understand what exactly is going on in their mobile data networks and how subscribers are using data services.

Mobile Analytics v7.0 gives network operations managers and marketing executives a clear view across all aspects of mobile data subscriber activity: from mobile internet browsing to messaging to social networking.

Through interactive and customizable reporting with intuitive drill-down capabilities, Mobile Analytics helps operators identify and proactively manage bandwidth allocation as well as make business critical decisions based on new subscriber behaviors and trends.

Operator Benefits

Openwave Mobile Analytics turns raw data into actionable intelligence such as:

• Key metrics on network, device and subscriber usage trends for improved capacity planning.
• Operational reporting for better use of limited mobile network resources.
• Subscriber and device reports to pinpoint those users and devices most likely to cause network congestion.
• Traffic reports to determine network congestion areas across the access network, internet backhaul or web applications/sites.
• Site reports to help plot the course to increased revenue by identifying popular trends on which to base relevant services and premium content.
• Accurate mobile audience metrics provides strong leverage in forming advertising partnerships.

Demo Screen Shots

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