Recently I’ve made two posts on my blogspot blog  about the issues of lays Chips in Pakistan. In my first post I put the references from the research paper of Dr. Amjad Khan. According to research of  Dr Amjad Khan (Medical Research Institute, United States) it has proved that many products of multinational firms including, but not limited to TOOTH PASTE, SHAVING CREAM, CHEWING GUM, CHOCOLATE, SWEETS, BISCUITS, CORN FLAKES, TOFFEES, CANNED FOODS, FRUIT TINS have PIG FATS in them as ingredients. This is shown in the form of E-Codes printed on the packs of such products. So we must try to avoid items with the following E Codes:

E100, E110, E120, E 140, E141, E153, E210, E213, E214, E216, E234, E252,E270, E280, E325, E326, E327, E334, E335, E336, E337, E422, E430, E431, E432, E433, E434, E435, E436, E440, E470, E471, E472, E473, E474, E475,E476, E477, E478, E481, E482, E483, E491, E492, E493, E494, E495, E542,E570, E572, E631, E635, E904.

You can found that code E631 printed on the wrapper of LAYS POTATO CHIPS. The following images clearly show code E631 printed in the ingredients of LAYS POTATO CHIPS as flavor enhancers. Pig is HARAAM for Muslims. SO we MUST avoid eating it. These idiots are playing with our beliefs and making us eat whatever has been restricted by Allah and His Apostle (Sal Allah Ho Aly He Wasalam). We must be raise our voices against this crime.

You can check by your self about these codes here: http://en.wikipedia.org/wiki/Disodium_inosinate and http://www.food-info.net/uk/e/e631.htm

Well this new was spread like a file in a jungle and Pepsi Cole who are responsible in the manufacturing of Lay in Pakistan. They provided different Certificates mentioning that Lay are Hilal and contain vegetable Oil. My question is that if they contain vegetable oil then why should not they mention vegetable oil instead of E631?

Lays has been facing the prevalent and incensed crisis ever struck a food product in Pakistan. The issue of using E631 flavor enhancer and pig fat has really declined the sales and image of Lays. It has become a favorite brand in no time when introduced in Pakistan. The recent addition to the story was Junaid Jamshed endorsing the brand for the first time. He urges people to eat lays as he found that they are HALAL. Reported PakFactor

You can also watch Lays TV Commercial in which Junaid Jamshed said that Lay chips is Halal:

Daily Ummat has published around 12 stories about the Product and created hype for it insisting that Lays are Haram. After Junaid’s appearance in the advertisement, they had published a new story on Lays saying that not every bearded man is a scholar and condemn his act of declaring the product Halal.

Now point is this;

• If Jamia Ashrafia issued the product a Halal certificate already, why the debate is still ongoing?
• How could Lays prove that there is no haram ingredient in the chips?
• If Jamia Ashrafia is not authorized to issue a FATWA or declare any edible product halal, why the certificate issued?
• What to believe Ummat Stories, Lays statement, Ulema or Junaid Jamshed?

And many questions like this. I haven’t seen any blog post or article in favor of the product. All of them are criticizing only Lays and Pepsi. It is human psychology to address controversial issues more than a non controversial one. Is it as easy to convince a nation by just saying some haram ingredient is used in it? Watch Parody of Lays Commercial:

I urge all Ulema, government and Pakistanis to reach a consensus on the issue as soon as possible. Please don’t play with the beliefs of people and mislead them by spreading disinformation of any kind. Government has to play its part now to declare the product as halal because it is the responsibility of government in an Islamic country to ensure provision of HALAL food products. They must interrogate the matter and let the public know whether it is haram or not.

If found Haram Lays should be banned in the country and if not Lays should sue all the people who are involved in the controversy.