Telenor’s new TV commercial ‘internet more” is based on disgraceful words used against women who form more than 51% of the population of Pakistan. Labeling a college girl as “Taza Hawa Ka Jhonka”, it shows the degradation of society as a whole. It is a source of resentment and an assault on sanctity of women for many believing in social values.
The misuse of technology i.e. mobile internet service has been promoted unethically targeting immature minds of college and school going students. Setting aside the responsibility as a corporate entity, telenor preferred immoral language to promote its services among present and prospective users across the country.
“Jisay Moqa Patay hi Talha Nain Kar Dya TAG” is an offensive street language used in Telenor’s advertisement against women. It’s an insult to one’s intelligence and need to be condemned widely.
Multinationals are expected to follow values that show respect to individuals. Whenever they derail from this, they not only offend their customers but also the larger community they operate in. They are least expected to pick the regressive parts of popular culture and give them a lease of life.
Media’s power to influence public opinion is on the rise in Pakistan. The spread of a message has been increased drastically with the coming in of private TV Channels. At this point of time commercial entities promoting goods and service must work with the highest sense of responsibility. Can Telenor avoid letting down those who are struggling for better gender sensitive society in Pakistan?
- Mrs. Mehvish Imran
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act of disrespect hmmm
will u really think only this add is that disrespect and its voilate our culture
whst our culture become now indo- american
what about telenor idea of karoo mumkin what u say about it
pakistan culture is destroyed by indian & american media
yeah….ad should be banned!
Good observation..but, i’ve seen the commercial and i don’t think it’s that offensive! And were it not for reading this article, i wouldn’t even have made a note of it! Don’t get me wrong, i’m all for female rights but it’s just a commercial!
actually If a young boy like me ever opposes such act , the other people , so called broadminded will start abusing me and will proudly give me a Label of Taliban, but raising your voice on such act will prove that this is actually is a, disrespect to Women.
tears in my eyes
thanks .
janab is youtube ki is telenor add video ko report karen..
http://www.youtube.com/watch?v=t7mVXpWCJ94
if i have the authority , i am gonna ban the late night packages from all of these operators..
they are corrupting our youth totally.
Aay aurat teri ghairat ka soda hay yeh.This adv is highly objectionable and I hate to watch it and change ch but it agn comes on same ch. It must be banned and its creater must be punished.v.v.v stupid.
i think government of pakistan must banned this ad. because this is against our socity and culture….
I have not noted it before looking at this article. I think our moral values are going down and this is not the only add. There are many others, abusing women.
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