UC Browser, a product of Alibaba Mobile Business Group, has announced that it will be kicking off a special campaign in the spirit of the upcoming month of Ramadan for Pakistani users. Part of the campaign will be Ramadan specific content, games and competitions. UC Browser which recently attained a 400 million user base. It values its users’ religious aspirations and strives to offer highly localized content to its users.
A new update will be made available upon the beginning of Ramadan which will be brim-filled with Ramadan goodies. UC Browser users will be able to apply new Ramadan themes to their browser home screen. Users will also find in their browser a new “Ramadan” card similar to the “Headlines” and “Sports” cards inside which Ramadan content will be published including daily Quranic quotes along with their translations, authentic Hadeeth, and other popular content related to auspicious month of Ramadan. Users will also find all the activities under the UC Browser social media campaign #UCRamadan in this section.
The UC users will also be able to utilize the highly popular notifications feature this Ramadan. User will receive timely notifications of the 5 prayer, Seher and Aftaar times according to their locations and the latest news during Ramadan. According to Mr Kenny Ye, GM of Global Markets, Alibaba Mobile Business Group, “Users should raise their expectations this Ramadan as UC Browser is bringing features we believe will be extremely useful to its users. We questioned what the needs of our users in Ramadan are and converted them into handy features. Also, we have some great plans for Eid-ul-Fitr but that will be a surprise for our users.”