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Samsung Galaxy S7, S7 EDGE overtake Apple’s iPhone 6S, 6S Plus



The flagship devices Galaxy S7 and S7-EDGE from the world’s largest smartphone manufacturer Samsung are sold in greater quantities than the Apple’s iPhone 6S and 6S-Plus during a three-month period ending in May.

Almost 16% of customers preferred a Samsung Galaxy S7 or Galaxy S7-Edge on Apple’s iPhone 6S and 6S-Plus and only 14.6% people purchased an iPhone 6S or 6S-Plus during this period.

No doubt, it is a significant achievement for the South Korean smartphone manufacturer. Apple’s iPhone 6S and 6S-Plus were released in September last year while the Samsung’s Galaxy S7 and S7-EDGE were announced in March this year with exciting and attractive Virtual Reality (VR) offer.

samsung-logo

But, the bad news for Samsung is that Apple is still dominating the customer satisfaction ranking. 88% of Apple’s customers stick to the iPhone and don’t change their brand. On the other hand, 86 percent of Samsung’s customers intend to stay loyal. 14% of the people who purchase Apple’s iPhone devices used Samsung previously. Only 5% of the Samsung’s sales came from people switching away from Apple.

The reason for this difference is the fact that people get a lot of options available when they decide to change Apple’s iOS-based device with the Google’s Android-based gadget. In China, individuals mostly prefer purchasing a Huawei device than Samsung or Apple.

While Samsung Galaxy S7 and S7-EDGE have outsold the Apple’s iPhone 6S and 6S-Plus, there is a chance that the upcoming major device from the South Korean company will also surpass the next device from Apple.


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